What is it and why it is important!
Lead Generation: Lead generation according to Google is "the action or process of identifying and cultivating potential customers for a business's products or services." This definition is correct, but lead generation goes deeper than this. At Felix Is Marketing, we practice a particular type of lead generation that involves not only improving the SEO of your own personal business site so that you rank on the first page of Google, but we also will build a proxy or secondary website that will rank alongside your website and point leads to your main site. Imagine having complete domination in a niche, outranking your competitors on all fronts. This is what makes Felix Is Marketing different from any other marketing agency. The fact that we care about how well your business does in your particular niche arena. And since we only work exclusively with one business per niche in a particular area, you never have to worry about a competitor buying leads from us.
Still not a believer? Then keep reading. The reason why the particular lead generation we perform is so useful is because of the Google Map Pack. That list of three businesses that appears anytime you are looking for a service. Imagine holding two of the three spots Google has inside the map pack, and since most customers do not exceed the first page of Google, more likely than not, your business will receive majority of the leads in your target market.
Another aspect of lead generation that is important to dominating in any niche is paid advertisements. Paid advertisements can come in the form of sponsored blog posts, YouTube, Facebook, LinkedIn, and Instagram ads. With the correct knowledge and skills, you can use any of these platforms to target your ideal customer and lead them down your sales funnel of clicking an ad, signing up for a service/email list, and then closing the deal through an online purchase or telephone call. YES! it's really that simple. However, what I commonly see is that many business owners target their customers incorrectly or over-complicate the process of getting sales. If you want to succeed in ads then you need to think about these parameters.
1. Demographics: Who are you trying to attract? What is their age? How much income do they make? Do they live in a single household? Are they people who are single, or married with kids?
2: Location: Am I only targeting people who live in Kansas, or will I target those who live in the entire United States?
3. Keywords: What words are my ideal customers using to find the products that are similar to mine? Are they using the keyword "kitten sweaters," or are they opting more into the keyword "clothes for cats?"
If you can answer these three questions, then you are well on your way to a successful paid advertisement. But why figure this out on your own when you can have an expert do it for you in half the time. Time is the most important asset each and every one of us has, and if you're trying to do this the hard way by figuring it out on your own, then you are wasting your time. Click the blue-button and schedule a FREE strategy call with me today!
Still not a believer? Then keep reading. The reason why the particular lead generation we perform is so useful is because of the Google Map Pack. That list of three businesses that appears anytime you are looking for a service. Imagine holding two of the three spots Google has inside the map pack, and since most customers do not exceed the first page of Google, more likely than not, your business will receive majority of the leads in your target market.
Another aspect of lead generation that is important to dominating in any niche is paid advertisements. Paid advertisements can come in the form of sponsored blog posts, YouTube, Facebook, LinkedIn, and Instagram ads. With the correct knowledge and skills, you can use any of these platforms to target your ideal customer and lead them down your sales funnel of clicking an ad, signing up for a service/email list, and then closing the deal through an online purchase or telephone call. YES! it's really that simple. However, what I commonly see is that many business owners target their customers incorrectly or over-complicate the process of getting sales. If you want to succeed in ads then you need to think about these parameters.
1. Demographics: Who are you trying to attract? What is their age? How much income do they make? Do they live in a single household? Are they people who are single, or married with kids?
2: Location: Am I only targeting people who live in Kansas, or will I target those who live in the entire United States?
3. Keywords: What words are my ideal customers using to find the products that are similar to mine? Are they using the keyword "kitten sweaters," or are they opting more into the keyword "clothes for cats?"
If you can answer these three questions, then you are well on your way to a successful paid advertisement. But why figure this out on your own when you can have an expert do it for you in half the time. Time is the most important asset each and every one of us has, and if you're trying to do this the hard way by figuring it out on your own, then you are wasting your time. Click the blue-button and schedule a FREE strategy call with me today!
